Toyota will strengthen their relationship with the Haas F1 Team in 2026 when they become title sponsor of the American team, replacing digital payment firm Moneygram.
The Japanese manufacturer returned to the sport for the first time since 2009 last year with Haas as part of a technical partnership through their motorsport and research and development division Toyota Gazoo Racing (TGR).
A key element of the multi-year partnership, which was signed in 2024, was the creation of Haas’ first Testing of Previous Car (TPC) programme that launched in 2025.
Over the course of 14 days, Japanese racers Ryo Hirakawa, Ritomo Miyata, Sho Tsuboi and Kamui Kobayashi all had outings through their TGR associations.
The deal has also allowed for the installing of their first-ever personal simulator at the team’s UK base in Banbury, which is set come online next season.
Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026. The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.
Ayao Komatsu, Team Principal.
Throughout our challenges in the 2025 season, I witnessed young TGR drivers and engineers begin to believe in their own potential and set their sights on even greater dreams. Seeing this transformation moved me deeply. And today, I can say this with confidence, Toyota has finally begun to move – really move. I would like to express my sincere gratitude to Gene Haas and Ayao Komatsu for standing alongside our young members, believing in their potential, and facing the future with the same passion and perspective. By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra – will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage. Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move.
Chairman of Toyota Motor Corporation Akio Toyoda.
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