Jordan's Track Talk

Tag: James Vowles

  • Williams unveil new logo and identity from 2026

    Williams Racing will become Williams F1 Team from next season as a part of a refresh of the iconic British squad’s identity.

    The Grove-based team is among the most successful Formula 1 teams of all time, with nine Teams’ Championships, seven drivers’ titles and 114 Grand Prix wins.

    Williams are well into a rebuild phase under the ownership of Dorilton Capital and leadership of James Vowles and are set to finish an impressive fifth in the teams’ standings this year having scored 121 points to date, which is more than their tally accrued in the last seven seasons combined.

    In line with the introduction of sweeping new chassis and power unit rules next season, Williams have opted to revise their team name, which they say “connects the team’s glorious legacy to its bold and ambitious future” and team logo.

    The team say their existing “W” logo will be replaced by a 21st century reimagining of team founder Frank Williams’ famous ‘Forward W’ first introduced in our founding year of 1977.

    I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success. As a team we are inspired by our past but excited about our future and committed to writing a new Championship-winning chapter in Williams’ history. This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.
    Vowles on the news.

  • James Vowles signs new long-term contract

    James Vowles has singed a new long-term contact as he continues on as Team Principal at Williams, meaning that he will remain at the head of the squad as they push to return to championship-winning glory.

    Vowles joined the team ahead of the 2023 season from Mercedes, where he had acted as Motorsport Strategy Director for four years. He previously held key engineering and strategy roles at Mercedes, Brawn GP, Honda and BAR across 21 years in the sport.

    Since then the Briton – who is only Williams’ third Team Principal in their 48 year history – has been focused on transforming the outfit as they look to make their way back to the front of the grid, following on from Dorilton Capital’s purchase of the team in 2020.

    So far in 2025, Williams have enjoyed their strongest start to a season since 2016, with Alex Albon and Carlos Sainz regularly clinching points to give the Grove-based squad a current position of fifth in the Constructors’ Championship.

    I am delighted to sign a new contract with Atlassian Williams Racing, which has felt like home from the moment I walked through the door. This iconic team has already given me some incredible memories and we are all united in our ambition to build on our legacy and win World Championships again. Over the past two years we have focused on fixing the foundations, and now have a platform to go for glory in the years to come.
    Vowles on the news.

    We are thrilled that James has signed a new contract with Atlassian Williams Racing and committed his future to completing the mission that we are on together. He has brought experience, energy and strategic leadership to the task of restoring Williams to the top step of the podium. We aren’t there yet but you can sense the momentum we are building at Grove and are excited about what lies ahead.
    Matthew Savage, Chairman of Williams and Dorilton Capital.

  • Williams announce Merc strategy chief, James Vowles as TP

    Williams have revealed that Mercedes, strategist James Vowles will take the place of Jost Capito as their new team boss.

    Capito and Technical Director FX Demaison both left Williams in December, following a 2022 season in which the team placed at the bottom of the F1 constructors’ standings having scored just eight points.

    Vowles has enjoyed a 21-year career in F1, representing the Silver Arrows since 2010 and serving as their Motorsport Strategy Director over the last four years. He previously held key engineering and strategy roles at Mercedes, Brawn GP, Honda and BAR.

    Vowles, who also worked with Williams Brand Ambassador Jenson Button during their title-winning days at Brawn, will be joining the Grove operation on February 20th ahead of the 2023 season opener i Bahrain.

    I cannot wait to start with Williams Racing. It’s an honour to join a team with such an incredibly rich heritage. The team is an icon of our sport, one I greatly respect, and I am very much looking forward to the challenge. Williams Racing have placed their faith and trust in me, and I will do the same in return. The team has tremendous potential, and our journey together starts in a matter of weeks.

    Vowles on his new role.

    We are delighted to welcome James to Williams Racing. He is one of the most highly respected talents in Formula 1 and will bring performance. He has been a key part of some of the most impressive feats in the sport over the past 15 years. As we continue our relentless pursuit for results, we believe that the appointment of James reinforces our dedication to ensuring we have energetic, experienced, and strong leadership as we move into the next phase of transforming Williams Racing.

    Matthew Savage, Dorilton Capital Chairman.