Racing Bulls and their partner HUGO have unveiled a special livery for the British Grand Prix in collaboration with Nigerian artist Slawn.
Revealed by Slawn along with Liam Lawson and Isack Hadjar at the Flannels X store in London this evening, the link-up sees VCARB 02 adorned with Slawn’s caricature style street art.
The artwork will also feature on the drivers’ race suits and the team’s kit across the weekend, while Slawn will also be in the paddock on Thursday alongside Lawson and Hadjar where the squad say he will be “designing the garage IRL”.
Slawn’s famed graffiti aesthetic – rooted in his Yoruba heritage and London’s urban culture – has seen him make his name in the city’s art landscape.
He also has previously made a foray into the world of sports, having designed the Emirate FA Cup Trophy in May this year.
Slawn’s work is unlike anything we’ve seen in Formula 1, and that’s exactly why this collaboration felt right. Partnering with HUGO and Slawn has allowed us to push creative boundaries in a way that reflects the bold identity of our team. Silverstone is a massive moment in the season, and we’re proud to bring something completely original to our fans.
Witnessing the big reveal of Slawn’s fresh, energetic art on the VCARB Team’s new livery and his exciting takeover will consolidate HUGO’s ambition to take F1 further off-track and into culture. This collaboration is a brilliant demonstration of the power of going your own way, which is at the core of HUGO and VCARB’s DNA. All eyes will be on VCARB during the action at Silverstone.
James Foster, SVP of Global Marketing at Hugo Boss.
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