AlphaTauri will emerge from the Formula 1 winter break with an all-new team name after the decision was made to undergo a rebranding to RB ahead to the 2024 campaign.
Red Bull’s sister outfit joined the grid back in 2006 and initially raced under the Toro Rosso guise but were renamed as AlphaTauri from 2020 to promote the company’s fashion brand.
From 2024 onwards, they will be known as RB (with the full team name being Visa Cash App RB Formula One Team) marking a stronger reference to the Red Bull operation who have benefitted from bringing in a host of junior drivers with the Faenza squad.
Over the years, the likes of four time champion Sebastian Vettel, three time champion Max Verstappen and multiple race winner Daniel Ricciardo built up valuable experience at the outfit before progressing to Red Bull.
Highlights of AlphaTauri’s spell in F1 include a remarkable victory for Pierre Gasly at the 2020 Italian Grand Prix, a result that brought back memories of Vettel’s breakthrough triumph in 2008 during the Toro Rosso days.
This year, Yuki Tsunoda will enter his fourth F1 season at RB, while Ricciardo keeps his spot after replacing Nyck de Vries midway through the 2023 season and returning from injuries he sustained in a practice session at Zandvoort.
In addition to Mekies arriving at Tost’s replacement after the Austrian’s 18 year stint at the team, another recent change at the top of team saw Peter Bayer come in from the FIA, overseeing operations as CEO.
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