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Williams have shown off the livery that will adorn their cars during the upcoming F1 season at a special launch ceremony in New York.

After livery reveals from McLaren and Haas, it was the Grove outfit’s turn to present their colour scheme for the year ahead, with an evolved deep blue design which, according to the team “links Williams’ championship-winning heritage with its mission to return to the front of the grid”.

Williams also took the opportunity to announce a new multi-year headline partnership with Komatsu, who are a leading manufacturer of construction, mining, forestry and industrial heavy equipment.
The two parties previously enjoyed a successful partnership in the 1980s and 1990s, when Williams won a host of races and championships, including the supply of gearbox components for the title winning 1996 and 1997 cars.

James Vowles was brought in as Team Principal early last year, to spark a new era of success, the operation enjoyed an immediate rise from the foot of the F1 constructors’ standings to seventh position in 2023 – with Alex Albon scoring all but one point.

Albon will be continuing with the squad for a third successive campaign in 2024, with Logan Sargeant being retained for his second season in F1.

It is a significant milestone to unveil the 2024 livery at an iconic location in New York City. Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward. We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu. Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team. It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us.

Vowles at the Launch.

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