The Sauber-run Formula 1 team that previously operated as Alfa Romeo has officially launched its new identity ahead of the 2024 F1 season, now known as Stake F1 Team.
Betting, entertainment and lifestyle brand Stake has stepped up its involvement after joining the then Alfa Romeo-branded team as a title sponsor in 2023.
Stake will now be the squad’s official name for two years before it transitions to Audi in 2026.
Audi is in the process of taking over what’s now Stake, before entering F1 as a manufacturer in 2026 with its own team and engine.
It bought a minority stake in the team at the start of 2023 and is set to increase that to 50% and then 75% over the next year or so.
But while Audi gears up for 2026 and Sauber’s existing Ferrari engine deal runs till the end of 2025, Sauber has struck new naming rights deals for the intervening years.
It has run under the Alfa Romeo name for the last few seasons, initially just in title sponsorship form in 2018 before selling the team and chassis name to the Italian manufacturer from 2019 through to the end of 2023.
The end of the Alfa Romeo deal could have led to a revival of the Sauber name, which the team ran under until its BMW takeover in 2006 and then again after BMW’s exit from 2010 until the Alfa tie-up.
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