Alpha Tauri have become the latest F1 team to launch their 2023 season, showing off their livery that will adorn the yet to be presented AT04 challenger during a special event in New York.
Long time team boss, Franz Tost, continuing driver Yuki Tsunoda and new arrival Nyck de Vries were all on hand for Saturday’s reveal, which followed Red Bull’s own season launch in the Big Apple a week ago.
Coinciding with New York’s famous Fashion Week, the launch represented a perfect fit for the Alpha Tauri fashion brand, who are owned by Red Bull and replaced Toro Rosso as the Faenza squad’s official name in 2020.
In a stylish unveiling. Alpha Tauri presented a now traditional deep blue and white colour scheme for their new car, which is powered by Honda engines running under the Red Bull powertrains.

However, red highlights now complement the palette courtesy of Polish oil refiner and petrol retailer, ORLEN having moved across from rivals Alfa Romeo.
Alpha Tauri head into the new season looking to turn their recent F1 fortunes around, having slipped from sixth in the 2021 constructors’ standings to ninth in 2022, when all new technical regulations come into play.
Leave a comment